Your e-commerce footer might not be the first thing customers notice, but it plays a crucial role in enhancing usability, trust and engagement. A well-structured footer not only looks professional but also improves navigation, keeps customers informed and reinforces brand identity. In this post, we’ll walk through five key ways to refine your Shopify footer for a seamless shopping experience.
A cluttered footer can feel overwhelming and unprofessional. By refining the layout and ensuring proper spacing, you create a clean, structured appearance that allows your customers to shop with ease. Aligning elements properly and using consistent padding helps to achieve a more balanced and visually appealing design.
Your footer menus should provide easy access to key pages such as Shipping & Returns, Contact, FAQs, and About Us. We recently restructured ZUMA’s Footer menus to prioritise the most important links, making it simpler for customers to find what they need.
Social proof plays a significant role in e-commerce. Adding an Instagram feed to the footer allows you to showcase real-life styled images of your products, encouraging engagement and providing a dynamic, ever-changing element that keeps your footer fresh and visually interesting. We try to avoid apps so that they don’t slow down the site (plus, they usually have extra fees!), instead we do a Gallery style instagram feed that links out to the posts.
Building trust is essential for conversions. Your footer is a great place to display trust signals such as secure payment icons, customer service contact details, and links to privacy policies. Ensuring customers can easily find support or reassurance helps boost credibility and confidence in your brand.
A significant portion of shoppers browse and buy on mobile devices, so your footer needs to be mobile-friendly. This means optimising font sizes, button tap areas and ensuring that links are easy to click without frustration. A well-structured mobile footer enhances usability and keeps visitors engaged.
If your Shopify footer could use a more refined layout, better navigation or features that can improve engagement, we can help! A professional footer redesign can elevate your store’s credibility and user experience. Let’s optimise your e-commerce footer—book a footer refresh with us today!
Footer customisation on Shopify for ZUMA.
